Culture
Culture Transformation Solutions for a Growing U.S. Manufacturer
Industry
Manufacturing
Company Size
1K-5K Employees
The Results
A Consistent Culture
Elevated Communication
A Stronger Employer Brand
Client Background
The client is a leading U.S. manufacturer of building products, providing solutions designed for durability and modern living. With thousands of employees and multiple manufacturing facilities nationwide, the organization has experienced significant growth through strategic initiatives and ongoing product innovation.
Challenges
The livingHR team engaged with the client for a custom culture development project, building on existing values. To accomplish this, livingHR conducted a discovery process, including a culture survey, talent brand analysis, and 27 employee focus groups. From these inputs, the livingHR team developed a culture code, culture narrative, employee value proposition (EVP), and talent brand.
Key pain points noted by the client include:
- As the organization grew rapidly, inconsistencies in the employee experience emerged, raising concerns about losing the company’s original “family feel.”
- The organization faced high turnover and employee disengagement, prompting a need to uncover the root causes of workforce dissatisfaction and business disruption.
- A disconnect between leadership and frontline employees led to gaps in communication and expectations.
Success Metrics
- Integrated the Culture Code across the employee lifecycle — recruitment, onboarding, employee handbook, recognition, performance, career growth, benefits, and wellbeing — resulting in improved retention and engagement scores.
- Designed a multi-channel communications strategy (written, in-person, and video), which increased employee survey scores related to communication and culture understanding.
- Extended the Culture Code externally via social media, the corporate website, and recruitment marketing, leading to measurable reductions in time-to-fill for key roles.
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